A quick and short primer on rory sutherlands work a bit more detailed than a podcast but shorter than a huge guide mike has been a huge inspiration in learning from experts and masters. Thinking like rory sutherland what is this rory sutherland wants you to think different no thats a slogan hmm rory sutherland wants you to think in new ways no thats not right either rory sutherland wants you to be illogical organizations typically incentive mistake avoidance over creative genius. Honza marcinek has 951 books on goodreads and is currently reading leonardo da vinci by walter isaacson and dot rory sutherland thinking like a market. This is called system 2 thinking but most decision making is driven by emotion this is called system 1 thinking a restaurant thats objectively good but smells like sewage is like a great product thats poorly advertised most companies focus too much on the food and not enough on the smell 22 if you want . Rory sutherland from ogilvy uk understands marketing deeply here are some insights from his tedtalks on perception with 13 examples to learn from meanwhile 86 of the customers did not think the music would affect their choice but it did b people like specialists more
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